Part 10 - Stop. Collaborate and Listen

A wee side step in the Blog timeline. I will get back to the Bon Accord story and how it has almost killed me but for now i'll write about another one that's almost killed me! : )

The idea of a collaboration hadn't really entered my mind when setting up Doric Skateboards. I was happy enough with my own ideas and to be honest - a massive control freak. 

BUT - collaborating with local artists who are also influenced by Aberdeen and the North East of Scotland? That could work, right? 

And so it came to pass that myself and Justin (aka Honk) decided to get together on a wee project. Luckily he'd already done the design a while back - he'd sent me an illustration months ago, way before we met or chatted and i loved it. Wasn't until we actually met and scoped each other out that the colab came together. The idea was for me to screen the illustration onto some decks - easy right? 

Nah. Not really. The design didn't take too long to agree - the basis was there, so we just ironed out the details and went with it. 

Stage 1. Topside logos. Now, a lot of folk don't care much for top side logos on skateboards. Most folk just cover it up with griptape. But for me its important, its an integral part of skateboard art and culture. So as with most things i decided to make things difficult. I thought a black topside would look good. So, Stage 1, Tape up all decks and then spray them black.

Stage 2. Screen the logos. Can be tricky to screen onto the concave surface. You find that the upward angle of the concave restricts the distance you can have the screen from the surface of the deck. This means that to bridge that gap you need more force - but with that force comes the risk of smudging. Thankfully i get them all done and Justin pops round to add his logo. He opts for a stamp after some experimentation. All coming together now.

Stage 3. Prepare the underside for the main graphic. Again i take the harder route. I love Justin's illustrations with a stark white background. So i decide to spray all the undersides white. Takes time and effort, taping them up and getting them done. But jobs a good un.

Stage 4. Now its getting serious. Quick screen print tutorial - Part 1. To have screens to pass ink through you need separations. These are usually (as is the case here) prepared on acetate with each sheet representing each colour you have in your illustration. This one needed 4. So Justin gets to work preparing them by hand. As with anything by hand discrepancies will occur but its these that make this what it is. Its not a factory line. I could get them done like that - never touch the wood the decks are made of, never add anything to it. But that's too easy and not what i'm about. Justin prepares the acetates, 4 in total and passes it to me like a baton - both metaphorically and literally - they are in a tube. So then i sprint off to Peacocks Visual Arts to use their equipment to prepare the screens. 

Stage 5. Ok, i didnt sprint. Ambled, mosied, cantered, plodded. Yeah plodded. Get to Peacocks. Class's are on. Bugger. Need to postpone by a week. Perhaps i can prepone by taking a day off work? I wanted to use the word prepone but its also true - so i take time off and get down to Peacocks and get screens done. Things can go wrong when preparing screens. Quick screen print tutorial - Part 2. You have a wooden or metal frame with silk stretched over it. To this silk you need to add an emulsion. This emulsion is photo sensitive. To apply it you fill a wee trough and spread it over the screen in one fluid, solid motion. Sometimes i'm not fluid. Nor solid. What happens there is that you get an uneven coat. Too thick in places and it'll never dry. And if and when it does and you expose it to light with your image, sure as shit that thickness will peel away and ruin your screen. And so thats what happened. So then i have to wait until the next Saturday. That Saturday arrives and i get them done. I never really know how well they've turned out until i get home and try them out. I could try them out at Peacock but i prefer to run away and die on my arse in private....But it seems ok. Just ok? Maybe its me. Its not perfect so its ok. Maybe that means its good? There are a couple of obvious errors but nothing insurmountable. So now its onto actually cracking on and doing it. 

Stage 6. Doing it. Done it. Prototype comes out quite well but skin tone needs to be mixed. Haven't mixed colours since school. How hard can it be? ; ) I also think the stark white needs something more. I decide on the granite effect that i've done on other decks. So far we have Spray paint (3 kinds), screen prints (5 screens if you include the topside) and a Honk stamp. What else can we add? How else can we make it harder? Oh aye, we decide that Justin will individually add some finer detail by hand. Makes sense - the coming together of all these mediums! So prototype done and i'm ready to go for real. Then the fear.

Stage 7. Fear. Fear of messing it up. Fear of it being crap. Fear of not doing it justice. But finally you just have to go for it. And go for it i have. 

 

Conclusion:

I hope you like it. At very very least i hope you appreciate the effort. Its a learning curve all the time for me and i've locked in many a lesson on this one. I think/hope Justin and myself will collaborate again - i look forward to it.

Until then - go buy a deck or a tee or print (oh aye forgot to say we did those too!). Support the effort. Support local. Support small. And go check out Justin's other work aka Honk. 

Part 9b - Shop Local?

Second Blog post in a row that's straying from the format but coming into Christmas i thought it was a good time put down on paper some opinions on the whole "shop local" thing.

I recently shared an image on Facebook (see below) imploring people to shop small and local and stay away from the mass produced tat.Fair to say that it was as close to trending as we have ever got. Nearly 400 people shared it and it reached over 30 thousand people. So this must tell a story right? Its something people believe in. But is it just something we all like to say but not actually do? 

Social media is an odd thing at times. I think we've all been guilty of sharing the odd article or picture that makes us looks good. At least i know i have. We share and like things on Facebook that add to the profile we have built. Is it a fair reflection of who we are? I doubt it. But i suppose sharing an article on a serious subject matter isn't a bad thing. We have good intentions.  But if you aren't totally invested in that subject then are you doing it a disservice. Would you be able to back up any reasoning behind it if challenged? Which brings me back to "Shop Local".

Its become a bit of a mantra, even a status symbol for some. It would be crazy to expect everyone to be able to afford to do this. I know growing up that we wouldn't have been buying an artisan loaf of bread and handmade soap from a shop in Byron Square because:

  • A. It would be more expensive.
  • B. In certain areas of every city you just don't have access to such things.

So my approach to shopping local is to do just that. But i don't really mind if its CO-OP, Spar or the local Butcher (Herds). I like to think that we can keep our areas of this city alive and kicking by spending money across the board - big, small and everything in between. We need variety for all tastes and budgets. I don't want to make anyone feel bad because they've used the big bad Amazon to buy their Christmas presents or whatnot. I'd be a hypocrite if i did. 

But this year i will try to spend a little more money on the small ones where i can. I'll avoid the convenience that see me throwing Christmas cards from the supermarket into my trolley and seek out some nicer ones. I can't expect people to do the same with me if i'm not willing to do it. I've seen first hand what buying local and or small can really mean. If someone buys something from me they won't be waiting hours for an email if they have a question. They won't catch me doing anything to get a sale - i'd rather be truthful even if it loses the sale! 

So yeah, go local and go small as much as you can. We're going to try. 

Part 9a - Aberdeen and the Art Community

So for anyone following or just glancing over the previous blog posts you'll see that its chronicled the journey and will soon be up to date! 

But for now i thought it was worth doing a wee post to add to the discussion on Art in the city. So here goes.

As some of you might know i attended an event the other night called Art Hive - this is a forum for creatives of all levels to exchange ideas, inspire each other and provide support. I did a wee presentation on Doric Skateboards focusing on how it came to be and what i felt my place was in the creative world. Its great to be involved and see the discussions happening in our City. One question that was asked was:

Is Art the New Oil? 

Its not a question with an easy answer and its a question that goes off on tangents. The last few years in Aberdeen have been well documented in terms of the negative impact the Oil/Gas Industry has had but alongside that decline we've seen a real surge in the arts and culture of the city.

As expressed by Rachael Cloughton in this article (https://www.list.co.uk/article/96644-after-the-oil-boom-and-bust-could-art-save-aberdeen/):

"In 2013 Aberdeen failed in its bid to become UK City of Culture 2017. The judges told the council their plans lacked 'a coherent vision' or a 'wow factor'. It was, according to council leaders, a 'wake up call'."

And wake up it did. Now some of these things may already have been on the agenda and some weren't but its been the cumulative effect of these things that has invigorated our city:

  • Look Again - celebrating the best in visual art and design.
  • NuArt - spectacular and returning next year and beyond. I've never seen such diverse crowds walking around Aberdeens streets. 
  • Spectra -  stunning event and returning in 2018 to celebrate young people.
  • The Anatomy Rooms - a beautiful venue that provides a creative hub.
  • Seventeen - another creative hub that hosts Make and events such at Art Hive.
  • Creative Learning - ACC team coordinates classes and events all over the city with accessible and varied topics.
  • Painted Doors - a fantastic project that saw doors in Aberdeen painted by selected artists to bring some life to the streets.
  • Revamp of the Art Gallery - looking forward to this. Bit by bit we can see the revamp.
  • Revamp of the Music Hall - like the one below, may have caused concern amongst some but this should be great for the city.
  • Marishcall Square development - now this one has caused a stir. But at this point we have no choice but to go with it and see how it pans out. Better than we had before? I think it will be. As good as we wanted it to be? Perhaps not.
  • Union Terrace Gardens development - hopefully this should be the happy medium that will keep people happy and provide a space for all.
  • Aberdeen Football Club - i'm adding this to the list as the general feel good of the teams efforts has infiltrated the city again and even inspired a fantastic art project that saw AFC players past and present replicated on the streets of Aberdeen.

Now this is just the ones i could think of off the top of my head. There are more, loads more. Aberdeen has success stories that don't revolve around Oil and Gas. The more thats celebrated and discussed the more the people of the city will feel empowered to take part and chase dreams. 

So is Art the new Oil? 

Its certainly more sustainable.

But the more relevant question could be:

Can Art be the new anything in Aberdeen. I think the answers obvious. 

Part 8 - The Great Unknown

So once all the dust has settled and you've sold a few things to friends and family you start to get that fear. 

Who the hell is going to buy my stuff? Then something amazing happens. A complete stranger buys something..!

Its a deeply satisfying moment. You can tell yourself that this is a project that its all about your own means to expression and an output for your art but really deep down we all want some form of validation. But just like criticism i don't take compliments too seriously. 

And its with that that i start to think about the next graphics. I love the Annie image. But i need to start get going with something new. It won't be long until the graphic becomes tired. 

In the meantime i source a few new shapes to do some more refined Annie Street Dreams decks. Changes the size of the wording  and re-aligned it slightly. Looking good! Each time i screen i learn something new - its not always a pleasant lesson! But the more i go the more confident i become. 

Next time in the Doric Blog....whats a Bon Accord???

 

Part 7 - Friends and Family

Anyone who has started a business can testify to the importance of friends and family. When you launch they are firmly behind you - they'll be the ones sharing FB posts and buying up T-Shirts and other merchandise.

Often that leaves you with a pang of guilt - are they just buying stuff just to be nice? Or do they just want to show some support and encouragement? Maybe they actually like the stuff??

I imagine its a combination of all of that. And that's fantastic! The first days and weeks of launching are fraught with self doubt and over analysis. I liken the support to them cheering you on at a fun run - we all know i'm no Olympic champ but they'd cheer me on anyways. Not that i'd ever run - running is for 2 things, being chased or chasing. 2 things i hope i don't have to do anytime soon. Anyway, where was i?

So once the excitement of that first week dies down you get the fear. Where is the next sale going to come from? 

I can't over emphasise the excitement of a new order coming in. This goes ten fold when its a complete stranger. Someone has found you, somehow, and has parted with their hard earned cash. 

So the first month you get a pass - the second month and beyond? Anyone's guess.

Part 6 - Aprils Fool Day

Where was I?

Oh aye, it was around February and things are heating up! 

The great thing about the skateboarding community is that on the whole its pretty supportive. It seems to have a large proportion of creative types - whether that's music, some form of visual art or design. So during the months of trial and error i've let a few folk see the logo and designs and shared the general ethos of Doric Skateboards (a celebration of the language and culture of the NE of Scotland and a nod to the architecture that gave skaters the streets and obstacles the platform to express themselves). The response was good - i'm not the type who'll take criticism or compliments too seriously. Doric Skateboards wasn't going to be a company created by committee but i know when to take advice and when to have the courage of my convictions. 

Around this time i decided to contact the local paper to help generate a bit of publicity. Essentially i wrote the article and provided some example pics. This was supposed to be followed up with a wee chat and actual pics but to my horror they printed it anyways. The pic wasn't great and it added a wee bit of pressure but after the dust settled i was happy enough - a full page advert for free.

Things were hotting up - a longtime well known skater, Zee Yule, who has his own Zine had contacted me asking if i wanted to be featured in a future issue alongside other Scottish Skate brands. Yes. Yes please. And did i want to sponsor the Scottish skate comp War of the Thistles. Yes. Yes please. The comp was April 1st. So i had to launch by then.

And i did. We did. March 31st Doric Skateboards went "live" on the website, FB and IG. 

Seems like a long time ago now. ; )

Part 7 - Order. Coming soon.

 

Part 5 - Muscle Memory and Experimentation

So its post Christmas and the New Year has been and gone. I'm months passed my original launch date but that is ok.

No pressure. Just crack on and get going. I vaguely state Q1 2017 as the date to go!

Tee shirts are done, Stickers are done. I really need to get some decks to sell.

And so i approach the printing rig and materials with a little trepidation. Lets get this done. All the decks now have logos printed topside and under. Just the Annie image to do now. 

I've reduced the size to help cope with the concave and the size of my squeegee.

First attempt. Not perfect. Not really bad though. I wipe off and do it again.  

Looks good! 

Ok, target for today is 5. Lets do 5. 

I keep going. I end up at 20+! 

At some point over this journey i am remembering the pressure to press with, the speed to go, the angle of the squeegee and there is something like instinct telling me when its going to work and when i need to clean out the screen and start afresh.

This. Is. Good.

I can start to plan. 

Join me in the next episode - Part 6 - Aprils Fool Day